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(General) Subject: Launch of 2010 Public Service Campaign-I'm Going:

Posted Date:March 29, 2010

Author: Chris Greene, Communications and Administration Office, Federal Student Aid

Subject: Launch of 2010 Public Service Campaign-I'm Going:

In January, Federal Student Aid launched its most recent public service campaign, I’m Going: In this new campaign, 22 high school and college students talk about their dreams and goals for the future and deliver the message to other students and their families that money is available to help pay for college.

The PSAs direct students to, the engaging Web site created by the U.S. Department of Education in collaboration with students across the country. is designed to inspire students to continue their education after high school, as well as guide them through the steps to plan and pay for college.

The campaign, including television, radio, mall, billboard and Web PSAs, was distributed nationally, with the mall and billboard PSAs targeted to lower-income areas. The video is also running on gas station pumptops and elevator monitors in a number of major urban markets.

PSA Resource Materials

The television, radio, print, and Web PSAs are available to preview and download at We encourage you to download the Web banners and post them to your school Web site and other social media outlets. The television, radio and print PSAs are ideal for use at your financial aid events and other college planning activities.

More Information

If you would like more information about the I’m Going: campaign, visit or contact Tara Young at or 202-377-3491 with questions.

Thank you in advance for supporting this campaign.

Last Modified: 03/28/2010